Awestruck on how amazing an opportunity this brand has tapped alongwith their counter parts like Induben. I wish they expand to other cities within India because the potential is huge knowing the palette of Indians. i just found that with their shoppers coming from various parts of the country too and abroad (i am sure) the packaging charges of vaccum pack could be more reasonable...it adds a delight factor to the whole experience. I had bought a variety of snacks from Khakhras, Mixtures, Gathiya, Papad, Khari biscuit to other small knick knacks and was impressed with the variety they have. Its stays fresh for a long time and is of good quality. Do not miss this as one of the things in your itinerary if you are visiting the city of Ahmedabad. It serves brilliantly for even gifting or taking back these amazing snacky stuff back for your friends, family and colleagues. A haven for gujarati food world.