Evolving tastes can change the relative importance of product features in shaping consumers' purchase decisions, which in turn can shift the relative attractiveness of products with …
Brand acquisitions and disposals are key strategic marketing decisions and often the largest single marketing investments that firms make. Yet little is known about the performance …
Customer referral programs are an effective means of customer acquisition. By assessing a large-scale customer data set from a global cellular telecommunications provider, the …
This article demonstrates a new substantive finding: that kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer …
Geographic proximity has become increasingly relevant due to the growing number of marketing services that use consumers’ geographic locations, thus increasing the importance of …
rosap.ntl.bts.gov/view/dot/57086PDF… Time of day was provided in 2,429 (97.5%) aircraft laser illumination reports. Approximately 69.8% (1,696) of the aircraft illuminations occurred between 7 pm (1900 hours) and 11 pm (…
For the past few years there has been considerable discussion from time to time of the desirability of having a membership certificate and a membership card. This past year, through the …
Category management (CM) has become a widespread trade practice in recent years. A category manager's decision problem is complex and multifaceted owing to demand …
A firm's innovation activity is often judged by the number and type of new products it launches, but when these products are introduced may be equally important, especially before …
Despite relatively little attention and a generally negative view among both academic researchers and managers, we propose that imitation should be an explicit and important …