Marketing organization is the interface of the firm with its markets and where the work of marketing gets done. This review of the past 25 years of scholarship on marketing organization …
… First, the average variance extracted (AVE) for evaluation and the AVE for utilitarian value exceeded their squared correlation (AVE evaluation = .85; AVE utilitarian value = .698; …
Five hundred thirty enthusiastic marketeers swarmed into the Palmer House in Chicago to attend the 31st semi-annual conference of the AMA. The meeting was held jointly with the …
Object Minimally invasive pedicle screws inserted vertically (that is, dorsoventrally) through the pedicle, as opposed to the more common coaxial technique, offer potential advantages …
Some chief marketing officers (CMOs) are more powerful than others. The authors investigate the drivers and outcomes of this phenomenon using a hierarchical measure of power for …
Firms routinely engage in relationship marketing (RM) efforts to improve their relationships with business partners, and extant research has documented the effectiveness of various RM …
NRT'S Liquor/Beer/Wine quartery distribution report SSSSSSSSS SSDDSS SGS GS GSS SGS GS GSS S tabulates the successes and failures of the industry,| It's the most …
Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articles, books, …
How do people approach marketing in the face of uncertainty, when the product, the market, and the traditional details involved in market research are unknowable ex ante? The …
Recent research has documented how exchanges between buyers and sellers are frequently embedded in social relationships. An unresolved question, however, is the extent to which …