D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry
A Sahafzadeh, M Haghighi - New Marketing Research Journal, 2023 - nmrj.ui.ac.ir
۱۷ ارجاع2023
Designing a new brand alone is not enough and what measures can be taken to strengthen it is also of great importance. Therefore, the purpose of the present study is to design a …