From Competitive Consumption to Regret of Consumption A Contextualized Exploration of Keeping up With the Joneses in Purchase and Consumption …
S Ebahimi_nia, SA Afshani, AL Ruhani - Journal of Applied Sociology, 2018 - jas.ui.ac.ir
۴ ارجاع2018
Introduction: Today, the reasons for more consumption than the basic needs are differentiation, self-glorification, variety, and etc. The culture of keeping up with the Joneses in …