nmrj.ui.ac.ir/article_24698_en.htmlMeasuring the Aesthetics of Packaging Impact and Perceived Product Quality on the Intention Purchase with the Moderating Role of Consumer …
E Ahmadi, M Bahrainizadeh… - New Marketing Research …, 2020 - nmrj.ui.ac.ir
۴ ارجاع2020
Background: One of the ways to differentiate by packaging is to have aesthetic aspects of the packaging. Beautiful and innovative packaging can even change consumers’ perceptions …