nmrj.ui.ac.ir/article_21265_en.htmlThe impact of visual aspects of outdoor advertising on consumer brand awareness, brand preference and brand loyalty (Case study: Palladium mall)
A Bakhshizadeh, A Kordnaeij… - New Marketing …, 2017 - nmrj.ui.ac.ir
۱۴ ارجاع2017
Outdoor advertising is one of the newest and the most important growing approaches to promote a brand in today's urban environmental graphics. Regarding the effectiveness of …